TMZ Sports tweeted some breaking news that Derek Jeter is currently in a $30 million lawsuit with Frigo Underwear line. They say that Jeter didn’t want his underwear marketed to the gay community, or marketed as “too gay.” He also didn’t want the brand to become “too sporty” in fear that it would hurt his sponsorship with Jordan Brand and Nike.
“Jeter demanded that [Frigo] not market to the gay community and states that he did not want the Frigo brand to be “too gay.”
Frigo and Derek Jeter had a falling out due to differences in opinion on this marketing strategy. Jeter was supposed to play a role as a brand ambassador for the company. This all comes after TMZ Sports had also previously reported that Derek Jeter didn’t want 50 Cent to join as a brand ambassador over fear that the brand would become “too urban.”
TMZ reached out to Derek Jeter for comment, and Jeter claimed these allegations are “categorically false.”
Well at least this clears up the debate over whether Derek Jeter is gay?